projects
notes
designer
engineer
and sometimes
rice farmer
engineer
and sometimes
rice farmer
designing for
existence
on non-efficiency
fall + winter 2023
org:
ideo
client:
bridgestone soft robotics
design team:
chris pearce - design lead + creative direction
kenta kondo - mechanical engineer
rhianna davies - communication design
jan rod - interaction design
process:
human centered design
design thinking
critical design
output:
experietial exhibit @ irex expo 2023
tokyo big sight
robots designed for
industrial robots are designed for productivity. whats desired is high output, high efficiency, high speed. in an industry that focuses on solutions, we collaborated with bridgestone soft robotics ventures to explore values beyond productivity: emotional wellbeing.
the team designed an immersive silent exhibit that showcased an alternative application of bridgestone’s artificial muscle technology at irex 2023, an international robotics expo held in tokyo. while most booths showcased their new cutting edge industrial robot moving boxes and parts with extreme precision, we provided a woven breathing robot encapsulating people with full acceptance: letting people be.
“i felt like i was back in my mother’s womb” said one participant irex visitor
what if robots moved minds, not objects?
>engineering
>exhibit
>soft robotics
>coexistence
>mother’s womb
video: