kenta kondo
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alternative designer
mechanical engineer
social critic

prototyping
alternatives
because business-as-usual
is not it... 🙃

04 jomo (joy of missing out)

DOC 234—34/2

timeline:
summer 2023 

org:
ideo

design team:

kenta kondo - design lead
rhianna davies - communication design
lei takase - business design

process:
design fiction
futuring
critical design

output:
26 high fidelity artifacts from the future“i jump off from tiktok, then go to instagram reels, and then to youtube shorts, and then i’m back on tiktok. and by the time i’m done with that, it’s 3 am and i feel hollow” - highschool student in yoyogi park.

the advantages of freemium social media allows us to be evermore connected with the world. but let’s be real.

the youth are addicted.
addicted to likes, screens, and uncontrollably our dopamine. 

we are so connected, yet why do we feel so disconnected with our own reality?
to tackle this issue, the design team explored the following:

what if big tech mined for seratonin, not dopamine?

we imagined two purchases from two individuals in a future convinience store. what are they consuming? how are they protecting themselves? most importantly, are they well?

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kenta kondo                   (he/them)